The web is not doing that well right now.
He thinks bloat is a big problem. He liked the simplicity of the early web.
Most of the new end users are on mobile devices.
The web was not ready for the mobile form factor. Initially the mobile web was a throw back to the early web.
The publisher's dilemma
On the web, users are in control.
Users are contitioned to not pay for things but find ways around paying.
Somehow you have to pay the bills
Publishers like apps
Control look and feel
Control the environment, iOS first, android maybe
Reality check for publishers
Pricing race to the bottom
Lock-in to the marketplace
Revenue share with marketplace/OS
Updates are hard and may be delayed by marketplace rules.
94% of app revenue comes from 1% of publishers
80% of users who download an app fail to become active users.
In-app purchases are where the money is.
60% of the apps in the Google Play app store have never been downloaded.
Tips for making better mobile web apps: PWA Progressive Web Apps
Small initial payload
Form factor supporting interfaces: big buttons
Support offline/flaky connection
Taking advantage of the power of the end user device
Avoid interaction latency
Chris let drop several pearls of wisdom during his talk about how he interacts with the digital world that left me with the desire to learn more about them. For example: ad blocking and VPN location spoofing, how to serve your site over https. People need to know how to do these things.
App Manifest, and Service Worker.
Great analogy: escalator
The great thing here is that progressive web apps is that it brings back the power of the link.